Izina Ryubucuruzi

Ubucuruzi ni iki?

Muri rusange, buri sosiyete, ububiko, ubucuruzi, ndetse nububiko bwibiryo ni ubucuruzi. Ariko ni ubuhe buryo ijambo "ubucuruzi" kandi ni ubuhe butumwa bukora? Twakusanyije amakuru yose yerekeye ubucuruzi kugirango dusubize ibibazo byawe nkibi.

Intego nyamukuru yubucuruzi ni ukunguka inyungu kuri ba nyirayo cyangwa abafatanyabikorwa no kunguka inyungu kuri ba nyiri ubucuruzi, mugihe bakomeza inshingano zimibereho. Rero, kubijyanye nubucuruzi bugurishwa kumugaragaro, abanyamigabane ni ba nyirabwo. Kurundi ruhande, intego yibanze yubucuruzi ni ugukorera inyungu zinyungu zabafatanyabikorwa, harimo abakozi, abakiriya, ndetse na societe muri rusange.

Biratekerezwa kandi ko ubucuruzi bugomba kubahiriza amategeko amwe n'imibereho. Ababikurikiranira hafi benshi bavuga ko imyumvire nk'agaciro kongerewe mu bukungu ari ingirakamaro mu guhuza intego zunguka n'izindi ntego.

Batekereza ko umusaruro urambye w’amafaranga udashoboka utitaye ku byifuzo n’inyungu z’abandi bafatanyabikorwa nk’abakiriya, abakozi, sosiyete n’ibidukikije. Ubu buryo bwo gutekereza nubusobanuro bwiza bwubucuruzi bwabo nicyo busobanura.

Ubucuruzi bukora iki?

Agaciro kongerewe mubukungu kerekana ko ikibazo cyibanze kubucuruzi ari ukuringaniza inyungu zamashyaka mashya yibasiwe nubucuruzi, rimwe na rimwe inyungu zivuguruzanya. Ubundi busobanuro buvuga ko intego yibanze yubucuruzi ari ugukorera inyungu zitsinda rinini ryabafatanyabikorwa, harimo abakozi, abakiriya, ndetse na societe muri rusange. Ababikurikiranira hafi benshi bavuga ko imyumvire nk'agaciro kongerewe mu bukungu ari ingirakamaro mu guhuza intego zunguka n'izindi ntego. Iterambere ryimibereho ninsanganyamatsiko igaragara kubucuruzi. Nibyingenzi kubucuruzi gukomeza urwego rwo hejuru rwinshingano zabaturage.

Ni ubuhe bwoko bw'ubucuruzi?

• Isosiyete ikora imigabane: Ni itsinda ryabantu bashizweho n amategeko cyangwa amategeko, batitaye kubanyamuryango bayo kandi bafite imbaraga ninshingano zitandukanye kubanyamuryango.
• Abafatanyabikorwa: Umuntu cyangwa umuryango ufite inyungu zemewe mubihe runaka, ibikorwa cyangwa ibikorwa.
• Inshingano z'Imibereho Myiza y'Abaturage: Bisobanura kumva ko ari inshingano z’ibidukikije n’imibereho myiza yabaturage ndetse n’ibidukikije ubucuruzi bukoreramo.

Nigute ushobora gukora izina ryubucuruzi?

Kugirango ukore izina ryubucuruzi, ikintu cya mbere ugomba gukora nukugaragaza neza ubucuruzi bwawe nubucuruzi bwawe. Kugirango ushireho umwirondoro wawe wubucuruzi, ni ngombwa kumenya icyerekezo ninshingano byubucuruzi, gusobanukirwa abo ukurikirana, kumenya imyirondoro yawe, no gutekereza ku isoko urimo. Muri ubu buryo, mbere yo guhitamo izina ryikirango, urashobora kwibaza ibibazo bikurikira:

• Ni ubuhe butumwa ushaka guha abaguzi?
• Nibihe ushyira imbere kubyerekeye izina? Birashimishije, umwimerere, gakondo cyangwa bitandukanye?
• Nigute ushaka ko abaguzi bumva iyo babonye cyangwa bumvise izina ryawe?
• Ni ayahe mazina y'abanywanyi bawe? Niki ukunda kandi udakunda kumazina yabo?
• Uburebure bwizina burahambaye kuri wewe? Birashobora kugorana kwibuka amazina maremare cyane, ni ngombwa rero kwitondera iki kibazo.

2. Menya ubundi buryo

Ni ngombwa ko uzana inzira zirenze imwe mbere yo guhitamo izina ryubucuruzi. Impamvu yabyo nuko amazina amwe ashobora gukoreshwa nandi masosiyete. Mubyongeyeho, amazina ya domaine cyangwa konte mbuga nkoranyambaga nabyo birashobora gufatwa.

Kurundi ruhande, ni ngombwa kandi ko usangira amazina wasanze nabantu bagukikije ukabona ibitekerezo byabo. Urashobora kandi guhitamo izina ryawe ukurikije ibitekerezo byakiriwe. Kubwiyi mpamvu, nibyingenzi kumenya ubundi buryo.

3. Menya ubundi buryo bugufi.

Iyo izina ryubucuruzi ari rirerire, biragoye kubakoresha kubyibuka. Amazina y'umwimerere kandi adasanzwe arashobora kuba adasanzwe muriki gikorwa; ariko ubucuruzi muri rusange bukunda amazina agizwe nijambo rimwe cyangwa abiri. Ubu buryo, abaguzi barashobora kwibuka ibikorwa byawe byoroshye. Kwibuka izina ryawe mubisanzwe biraborohera kukubona no kuganira ibyawe byoroshye.

4. Menya neza ko bitazibagirana.

Iyo uhisemo izina ryubucuruzi, ni ngombwa kandi guhitamo izina ryiza. Abakoresha nibamara kumva izina ryubucuruzi, bigomba kuguma mubitekerezo byabo. Mugihe utari mubitekerezo byabo, ntibazamenya kugushakisha kuri enterineti. Ibi bizagutera kubura abashobora kukwumva.

5. Byakagombye kuba byoroshye kwandika.

Usibye kuba mwiza kandi mugufi, ni ngombwa kandi ko izina ubona ryoroshye kwandika. Byakagombye kuba izina rizorohereza abakoresha mugihe cyo kwandika izina risanzwe hamwe na domaine. Mugihe uhisemo amagambo atoroshye kwandika, abakoresha barashobora guhindukirira kurupapuro cyangwa ubucuruzi mugihe ugerageza gushakisha izina ryawe. Mubisanzwe nibimwe mubintu bizagutera kubura gutunganya.

6. Igomba kandi kugaragara neza.

Ni ngombwa ko izina ryubucuruzi naryo risa neza kumaso. Cyane cyane kubijyanye nigishushanyo mbonera, amazina wahisemo ni ngombwa gutegura ikirango cyiza kandi kidasanzwe. Kugaragaza umwirondoro wubucuruzi bwawe muburyo bwo gushushanya ibirango no kwiyambaza izina kubakoresha bizagufasha mubikorwa byo kwamamaza.

7. Ugomba kuba umwimerere.

Ni ngombwa kandi ko uhindukirira amazina yumwimerere mugihe uhisemo izina ryubucuruzi. Amazina asa namasosiyete atandukanye cyangwa ahumekewe namasosiyete atandukanye azaguha ingorane mugikorwa cyo kwamamaza. Nibyiza kandi guhitamo izina ryumwimerere, nkuko izina ryawe rizavangwa nigitekerezo cyangwa isosiyete itandukanye kandi bizakubuza kwishyira imbere.

8. Reba kuri konte nimbuga nkoranyambaga

Mugihe uhisemo mubindi bisobanuro ubona, ni ngombwa kugenzura imikoreshereze yaya mazina kuri enterineti. Ni ngombwa ko izina rya domaine hamwe na konte mbuga nkoranyambaga bidafatwa. Kugira izina rimwe kurubuga rwose bituma akazi kawe koroha mugikorwa cyo kwamamaza. Umuntu wese uguhamagaye agomba gushobora kukugeraho aho ariho hose ufite izina rimwe. Niyo mpamvu ari ngombwa gukora ubu bushakashatsi.

Mubyongeyeho, ni byiza kandi gushakisha kuri Google ku izina wahisemo no gushakisha gushakisha bihuye n'iri jambo cyangwa izina. Kuberako izina wahisemo rishobora guhuzwa nibicuruzwa cyangwa serivisi bitandukanye rwose utabizi, cyangwa birashobora kuba bibi gukoresha iri jambo. Ibi mubisanzwe byangiza ibikorwa byawe. Kubwiyi mpamvu, nibyingenzi kwitondera ibi mugihe uhisemo izina ryubucuruzi.

Izina ry'ubucuruzi rigomba kuba irihe?

Izina ryubucuruzi nimwe mubintu bitera gutekereza cyane kubantu bazashinga ubucuruzi bushya. Kubona izina ryubucuruzi bisaba gusuzuma ibintu byinshi, nkuburyo bwemewe bwizina ryabonetse. Izina uzabona mugushaka ibipimo bimwe na bimwe aho gushaka izina iryo ariryo ryose nabyo bigira uruhare mukumenyekanisha ubucuruzi. Twakusanyije amayeri yo gushaka izina ryubucuruzi bukwiye kuri wewe.

Inzira yo gushaka izina ryubucuruzi nimwe mubikorwa bigoye kuri ba rwiyemezamirimo benshi. Nubwo guhitamo izina ryubucuruzi bisa nkibyoroshye, bigomba gutekerezwa neza kandi neza. Kuberako imirimo yose ikorwa mumubiri wubucuruzi yoherejwe nizina uzashyira.

Birashobora kutoroha gushyira izina ryambere ubona mugihe washinze umushinga udakoze ubushakashatsi bwibanze. Kubwiyi mpamvu, ugomba kubaza izina ubona bikwiranye nubucuruzi bwawe hamwe nibikoresho bimwe. Niba iri zina ridakoreshejwe nubundi bucuruzi, ubu burahari kugirango ukoreshe.

Izina uzashyira mubucuruzi rigomba kuba izina rizahuza nakazi ukora nkuko bizahinduka indangamuntu yawe. Urashobora guhanga hamwe nizina hanyuma ugategereza kugeza ubonye izina ryerekana neza ubucuruzi bwawe.

Izina ryubucuruzi ridahuye nibyifuzo byawe birashobora kugutera kumva ko ukeneye guhinduka mugihe kizaza. Ibi bisaba kongera kumenyekanisha ibicuruzwa byawe. Kubwibyo, ni ngombwa cyane gukora witonze gukora izina ryawe mugihe ushinga umushinga.

Ni iki twakagombye gusuzuma mugihe duhitamo izina ryubucuruzi?

Izina wahisemo mugihe ushinga ubucuruzi rigomba gutekerezwa neza kandi rigakorera intego yubucuruzi. Ibintu ugomba gusuzuma muguhitamo izina ryubucuruzi nibi bikurikira:

• Komeza bigufi kandi byoroshye gusoma.

Urashobora guhitamo amazina magufi kandi yoroshye kuvuga bishoboka. Rero, umukiriya arashobora kwibuka byoroshye iri zina. Na none, ikirangantego cyawe cyo gushushanya no kwerekana ibicuruzwa bizoroha niba ukomeje izina rigufi.

• kuba umwimerere.

Witondere ko izina ryubucuruzi ari izina ryihariye ntawundi ufite. Gukusanya andi mazina wakoze kandi ukore ubushakashatsi ku isoko hanyuma urebe niba amazina wabonye yarakoreshejwe. Rero, urashobora kumenya neza umwimerere wizina, hanyuma ntugomba guhangana nimpinduka zishoboka.

Kubera ko bitemewe gukoresha izina ryakoreshejwe nundi muntu, birashobora gutuma winjira mubikorwa bizakubabaza. Wemeze rero kugenzura niba izina rikoreshwa. Kugirango ubucuruzi bwawe bugaragare mubanywanyi bayo kandi budasanzwe, izina ukoresha rigomba no kugira icyo rihindura.

• Wibuke ko ushobora gukoresha izina ryubucuruzi kurubuga rwa interineti.

Mugihe imikoreshereze yububiko bwa digitale igenda yiyongera, urashobora gutuma izina ryisosiyete yawe iboneka kuri enterineti. Mugihe uhisemo izina ryubucuruzi, ugomba kwitondera amakuru arambuye nka konte mbuga nkoranyambaga. Niba izina rya domaine cyangwa konte mbuga nkoranyambaga yizina wahisemo byafashwe mbere, ushobora gukenera gusubiramo izina mbere. Kubera ko itandukaniro riri hagati yizina ryubucuruzi nizina rya domaine bizagira ingaruka mbi kubitekerezo byawe, ni ngombwa kwitondera ubwo bwumvikane.

• Baza aho ukikije.

Nyuma yo gukora amazina atandukanye yubucuruzi, urashobora kugisha inama abantu wizeye kubitekerezo byabo kuri aya mazina. Rero, uzakira ibitekerezo bya benewanyu kubyerekeye niba izina ritazibagirana cyangwa niba rikorera umurima wikigo. Urashobora gukuraho amazina ajyanye nibitekerezo wakiriye kandi ufite ubundi buryo bukomeye hafi.

• Hitamo igikwiye cyane mubindi bisobanuro.

Urashobora noneho gukora izina ryubucuruzi bwawe uhitamo bumwe muburyo bukomeye ufite. Urashobora guhitamo wibanda kumurongo wambere, utazibagirana na digitale.

Hariho uburyo bwinshi buzoroshya guhitamo izina ryawe. Urashobora gukora izina ryubucuruzi ukoresheje uburyo bukurikira:

• Urashobora gukorana nubucuruzi bwumwuga bukora aka kazi mugihe cyo gushaka izina. Niba ukorana naba banyamwuga, urashobora kandi gusaba inkunga mugushinga ibiranga ubucuruzi usibye kubona izina. Mubyongeyeho, birashoboka ko dutanga inkunga ikenewe mugushiraho ibirango hamwe nababigize umwuga.
• Urashobora guhitamo kwibanda kumarangamutima ushaka ko izina ryubucuruzi ryabyutsa abakiriya. Muri ubu buryo, izina ukunda rizahuza umukoresha kugirango abone igitekerezo cyubucuruzi.
• Wibande ku guhanga mugihe uhitamo izina ryubucuruzi. Amazina yo guhanga ahora ashimishije kandi atazibagirana.
• Witondere kugerageza izina ushaka gukoresha mbere. Amazina yemewe, yumwimerere agira uruhare runini mubuzima bwubucuruzi.

Gukora izina ry'ubucuruzi ni iki?

Izina ry'ubucuruzi; Nibikoresho byerekana izina rya Brand bitangwa na Softmedal kubuntu. Ukoresheje iki gikoresho, urashobora gukora byoroshye izina ryisosiyete yawe, ikirango nubucuruzi. Niba ufite ikibazo cyo gukora izina ryirango, generator yubucuruzi irashobora kugufasha.

Nigute ushobora gukoresha izina ryubucuruzi?

Gukoresha izina ryubucuruzi bitanga ibikoresho byoroshye kandi byihuse. Ibyo ugomba gukora byose niwinjiza umubare wizina ryubucuruzi ushaka gukora hanyuma ukande buto yo gukora. Nyuma yo gukora izi ntambwe, uzabona amazina menshi yubucuruzi.

Nigute ushobora kwandikisha izina ryubucuruzi?

Urashobora gukora ibikorwa byawe byo kwiyandikisha muburyo bubiri.

• Hamwe na porogaramu yihariye kubiro bishinzwe ipatanti,
• Urashobora gusaba ukoresheje ibiro byemewe bya patenti.

Gusaba izina kwiyandikisha bikozwe mubiro bishinzwe ipatanti. Urashobora gukora kwiyandikisha haba kumubiri cyangwa muburyo bwa digitale. Umuntu usaba kwandikisha izina arashobora kuba umuntu usanzwe cyangwa wemewe. Muburyo bwo kwiyandikisha, ugomba kwerekana aho izina rizakoreshwa. Rero, ibigo bifite amazina asa mubyiciro bitandukanye birashobora kwiyandikisha bitandukanye.

Niba wahisemo gusaba kwiyandikisha nkibisubizo byubushakashatsi ku izina, ugomba gutegura dosiye isaba. Ibisabwa kuriyi dosiye isaba nibi bikurikira:

• Amakuru yabasabye,
• Izina ryo kwiyandikisha,
• Urwego izina rifite,
• amafaranga yo gusaba,
• Niba bihari, ikirango cyikigo kigomba gushyirwa muri dosiye.

Nyuma yo gusaba, ibizamini bikenewe hamwe nisuzuma bikorwa na Patent na Mark Institute. Iyo gahunda irangiye, ishobora gufata amezi 2-3 mugereranije, icyemezo cya nyuma gifatwa. Niba ibisubizo ari byiza, icyemezo cyo gutangaza gifatwa nu biro bishinzwe ipatanti nikirangantego kandi izina ryubucuruzi ryatangajwe mumatangazo yubucuruzi mumezi 2.

Nigute ushobora guhindura izina ryubucuruzi?

Ukurikije inyandiko yamakuru yibiro bishinzwe ipatanti nubucuruzi, abasaba gusabwa gukurikiza inzira zimwe. Inyandiko zisabwa kumutwe no guhindura ibyifuzo nibi bikurikira:

• gusaba,
• Icyemezo cyo kwishyura amafaranga asabwa,
• Ubucuruzi bwiyandikisha mubinyamakuru amakuru cyangwa inyandiko yerekana umutwe cyangwa ubwoko bwimpinduka,
• Niba inyandiko yo guhindura iri mururimi rwamahanga, byahinduwe kandi byemejwe numusemuzi warahiye,
• Ububasha bwo kwemeza niba iki cyifuzo gikozwe na proksi.

Mugukusanya ibyangombwa byose hamwe namakuru, porogaramu yo guhindura izina irashobora gukorwa.